Katie Yoder Simel

Freelance Creative Director
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❶ Airbnb.org ❷ Sephora ❸ Planned Parenthood ❹ TurboTax Super Bowl ❺ TurboTax ❻ Google Play ❼ Apple Music ❽ Uber ❾ DSW ➓ Express Scripts

DSW “Blame it on the Shoes”

For DSW’s Fall and Holiday campaigns, we created films where our heroes get lost in the their own worlds brought on by the transformative power of their shoes. For the holidays, we took it up a notch, perfume ad style with a powerful pair of black boots and a majestic owl. Directed by: Matthew Frost

Made with Suz Keen and Katie Edmondson

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Clients

Google / Sephora / TurboTax / Airbnb / Planned Parenthood /
Nike / Samsung / Apple Music / Uber / Ebay / Verizon /
Express Scripts / NBA / DSW / Michaels

Awards

CANNES LION
PR Lion Retail, Silver
Sustainable Development Goals:
Reduced Inequalities, Shortlist

FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree

Fast Company World Changing Idea Award: Advertising, Winner

Fast Company Innovation by Design Awards: Marketing, Winner

WEBBYS
Advertising, Media & PR - Corporate, Winner

Social Responsibility Campaign,
Winner and People’s Voice

Social, Health + Fitness, Winner

CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze

AICP NEXT
Purpose Driven, Social, Winner

Influencer, Winner

Integrated Campaign, Shortlist

ADC
Fusion Award, Winner

Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist

ONE SHOW
Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist

EFFIES
Beauty & Fragrance Finalist

Disease Awareness + Education Winner

SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube

3 Gold: Multi-Platform Campaign, LGBTQ+, PSA