The TurboTax
Super Bowl File

How do you get an audience to do something they hate during an event they love? Introducing, The TurboTax Super Bowl File. An opportunity for viewers to make their million dollar move by starting their taxes during the Super Bowl for a chance to win $1 million bucks.

Brought to you by the lovely and incredibly talented, Quinta Brunson, (an avid TurboTax customer for the past 10 years) who showcases just how easy it is to connect with a TurboTax expert and make your biggest move yet. Directed by Taika Waititi.

Made with Ryan O’Keefe, Spencer Cook, Katie Edmondson

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Clients
Google / Sephora / TurboTax / Airbnb / Planned Parenthood / 
Nike / Samsung / Apple Music / Uber / Ebay / Verizon / 
Express Scripts / NBA / DSW / Michaels
 

Awards
CANNES LION
PR Lion Retail, Silver 
Sustainable Development Goals: 
Reduced Inequalities, Shortlist

FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree

Fast Company World Changing Idea Award: Advertising, Winner 

Fast Company Innovation by Design Awards: Marketing, Winner

WEBBYS

Advertising, Media & PR - Corporate, Winner 

Social Responsibility Campaign,  
Winner and People’s Voice

Social, Health + Fitness, Winner

CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze

AICP NEXT

Purpose Driven, Social, Winner

Influencer, Winner 

Integrated Campaign, Shortlist

ADC
Fusion Award, Winner

Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist

ONE SHOW

Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist

EFFIES

Beauty & Fragrance Finalist

Disease Awareness + Education Winner

SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube

3 Gold: Multi-Platform Campaign, LGBTQ+, PSA