“Roo High School”
With dramatic cuts to sexual education funding across the US, and the promotion of abstinence-only
education, teens are facing an unprecedented sex ed knowledge gap. To combat the knowledge,
we worked with Planned Parenthood, to launch their sex ed chat bot, Roo.
Roo High School is a semi-scripted YouTube series where every burning sex ed
question is asked and answered, with Roo as a trusty, non-judgmental sidekick.
Directed by Alice Mathias. Made with Genevieve Hoey and Katie Edmondson
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Fast Company World Changing Idea Award - Advertising
Webby Award Winner - Social, Health + Fitness
Effie Award Winner - Disease Awareness + Education
AICP Award Winner - Influencer
Shorty Social Good Awards (Winner) Youtube, Education,
Influencer + Celebrity (Gold) Multi-Platform Campaign, LGBTQ+, PSA
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Express Scripts / NBA / DSW / Michaels
CANNES LION
PR Lion Retail, Silver
Sustainable Development Goals:
Reduced Inequalities, Shortlist
FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree
Fast Company World Changing Idea Award: Advertising, Winner
Fast Company Innovation by Design Awards: Marketing, Winner
WEBBYS
Advertising, Media & PR - Corporate, Winner
Social Responsibility Campaign,
Winner and People’s Voice
Social, Health + Fitness, Winner
CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze
AICP NEXT
Purpose Driven, Social, Winner
Influencer, Winner
Integrated Campaign, Shortlist
ADC
Fusion Award, Winner
Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist
ONE SHOW
Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist
EFFIES
Beauty & Fragrance Finalist
Disease Awareness + Education Winner
SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube
3 Gold: Multi-Platform Campaign, LGBTQ+, PSA
PR Lion Retail, Silver
Sustainable Development Goals:
Reduced Inequalities, Shortlist
FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree
Fast Company World Changing Idea Award: Advertising, Winner
Fast Company Innovation by Design Awards: Marketing, Winner
WEBBYS
Advertising, Media & PR - Corporate, Winner
Social Responsibility Campaign,
Winner and People’s Voice
Social, Health + Fitness, Winner
CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze
AICP NEXT
Purpose Driven, Social, Winner
Influencer, Winner
Integrated Campaign, Shortlist
ADC
Fusion Award, Winner
Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist
ONE SHOW
Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist
EFFIES
Beauty & Fragrance Finalist
Disease Awareness + Education Winner
SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube
3 Gold: Multi-Platform Campaign, LGBTQ+, PSA