“Make Your Moves Count” is a campaign that celebrates all of the ways TurboTax can maximize your moves during tax season. Whether that’s family moves, career moves, or investment moves, TurboTax fuels your momentum giving you your best outcome yet.
The campaign was directed by Rodrigo Valdes, following 7 diverse storylines that spanned across a multitude of platforms and placements.
Made with Ryan O’Keefe, Spencer Cook, Katie Edmondson, Remy Law, Natalie Rojas, Emma Kasarsky, and Mac Schwerin
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Google / Sephora / TurboTax / Airbnb / Planned Parenthood /
Nike / Samsung / Apple Music / Uber / Ebay / Verizon /
Express Scripts / NBA / DSW / Michaels
Nike / Samsung / Apple Music / Uber / Ebay / Verizon /
Express Scripts / NBA / DSW / Michaels
CANNES LION
PR Lion Retail, Silver
Sustainable Development Goals:
Reduced Inequalities, Shortlist
FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree
Fast Company World Changing Idea Award: Advertising, Winner
Fast Company Innovation by Design Awards: Marketing, Winner
WEBBYS
Advertising, Media & PR - Corporate, Winner
Social Responsibility Campaign,
Winner and People’s Voice
Social, Health + Fitness, Winner
CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze
AICP NEXT
Purpose Driven, Social, Winner
Influencer, Winner
Integrated Campaign, Shortlist
ADC
Fusion Award, Winner
Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist
ONE SHOW
Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist
EFFIES
Beauty & Fragrance Finalist
Disease Awareness + Education Winner
SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube
3 Gold: Multi-Platform Campaign, LGBTQ+, PSA
PR Lion Retail, Silver
Sustainable Development Goals:
Reduced Inequalities, Shortlist
FAST COMPANY
Fast Company World-Changing Idea: Advertising, Honoree
Fast Company World Changing Idea Award: Advertising, Winner
Fast Company Innovation by Design Awards: Marketing, Winner
WEBBYS
Advertising, Media & PR - Corporate, Winner
Social Responsibility Campaign,
Winner and People’s Voice
Social, Health + Fitness, Winner
CLIOS
Fashion & Beauty, PR: Multicultural, /Mobile: Other, Bronze
AICP NEXT
Purpose Driven, Social, Winner
Influencer, Winner
Integrated Campaign, Shortlist
ADC
Fusion Award, Winner
Design for good Advertising: Series, Advertising: Direct: Digital, Advertising: Integrated: Digital Shortlist
ONE SHOW
Fusion Pencil, Interactive, Online & Mobile: Online Advertising: Native Ads, Integrated: Customer Experience Shortlist
EFFIES
Beauty & Fragrance Finalist
Disease Awareness + Education Winner
SHORTY SOCIAL GOOD AWARDS
3 wins: Education, Influencer & Celebrity, YouTube
3 Gold: Multi-Platform Campaign, LGBTQ+, PSA